What is text message marketing?

Often referred to as SMS marketing, text message marketing is pretty self explanatory. It’s marketing via text, and it’s very effective. 98% of people open texted marketing messages and 45% of people act on them. Those numbers sound even better when you compare them to email marketing where the open rate hovers at almost 22% and the click through rate …

How to use SMS Marketing for Good Causes

It’s easy to imagine how a business would use SMS marketing, you’ve probably “opted in” to a few campaigns in the past. You text a number, and the next thing you know you’ve got discounts and coupon codes coming straight to your phone. But in Cause Marketing you can’t incentivize with discounts. Just imagine, text FLOODED to 89521 and get …