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What is text message marketing?

Often referred to as SMS marketing, text message marketing is pretty self explanatory. It’s marketing via text, and it’s very effective. 98% of people open texted marketing messages and 45% of people act on them. Those numbers sound even better when you compare them to email marketing where the open rate hovers at almost 22% and the click through rate …

Big Changes Coming to Instagram

MasterSocialMediaToday - mobile app update

It is no surprise that social media is ever popular, with a whopping 2.46 Billion people on various social media sites. With that large of an audience, it can be difficult, if not impossible to take in all the posts, tweets, pictures and more that get posted daily from those whom you follow, like or are friends with. This is …

How to Increase Social Media Following

Master Social Media Today - Social media Tips and Tricks

A Summary of Tips: Find Influencers in your niche. There is a tool called BuzzSumo that you can search for influencers in your sphere. As you share their content, tag them, or mention them, they are more likely to follow you back and share your content. Put Social Media Share buttons EVERYWHERE!! Every once in a while ask your email …

Benefits of Social Media

Master Social Media Today - Social Media

“Social media is not a media. The key is to listen, engage, and build relationships.” –David Alston As social media use continues to consume every aspects of our lives, it should come as no surprise that people are starting to question as to whether or not there are any benefits that come from spending so much time glued to our …

How to use SMS Marketing for Good Causes

It’s easy to imagine how a business would use SMS marketing, you’ve probably “opted in” to a few campaigns in the past. You text a number, and the next thing you know you’ve got discounts and coupon codes coming straight to your phone. But in Cause Marketing you can’t incentivize with discounts. Just imagine, text FLOODED to 89521 and get …