4 Steps to Promoting a Cause Through Blogging: Step Four
Sharing Your Blog
We have now reached step four. This is where I will teach you how to share and promote your blog. There are several ways or platforms to use to share and promote your blog. The easiest and time-saving way would be to share your blog through the sharing links actually in your blog. First, you need to link your social media accounts (Facebook, Twitter, etc.) to your blog. Then you will be able to share your blog quickly and painlessly. Starting on the landing page, over on the left-hand side, under the heading “Configure” there is a link that says “Sharing”. Click on that and it will take you to the page where you will be able to link all your social media accounts to your blog. Click on the blue button that says “Connect” next to one of the social media platforms to begin.
For the demonstration, I will walk you through how to connect one. I’ve chosen to use my Google Plus account, but I would recommend using as many platforms you can to promote your blog. There are many things that you shouldn’t overindulge in. Eating a whole box of Thin Mint Girl Scout cookies in one sitting, for example, would be something you shouldn’t overindulge in. That’s just an example, though. I would never eat a whole box of Thin Mint Girl Scout cookies in one sitting late one night while doing homework and then cry afterward because I did…I would never do that… But in all reality, having as many platforms as you can to promote your blog/cause, is a good thing and will help your blog to be seen by more people than just your Great Aunt Ruth and Becky from High School seeing it on Facebook. So unlike Thin Mints, indulge in platforms!
After you have clicked on the platform you’d like to use, you should be directed to a page that will allow you to choose an account to connect to on that platform. For instance, if you have multiple people who use your computer to sign into Facebook to see who Lindsay is dating this week, you will be able to control which account is being linked. For example, my Google Plus has a list of several accounts that use my computer regularly to sign in to their Google Plus accounts. But I’m able to select the one account I’d like to use from the list.
Select the account you would like to use and then it will ask for permission to connect to that account. This is giving WordPress access to be able to post on your social media platform. Don’t worry, this is a good thing and it will never post something without your permission. Unlike that one guy that always thinks it’s funny to post embarrassing jokes on your Facebook wall just because you left your account connected. WordPress is nicer than that guy. They won’t post embarrassing jokes without your permission. Finally, you will have one last permission from WordPress to connect the accounts.
When you are done connecting your social media platforms, those little blue buttons that used to say “Connect” will now be white and say “disconnect.” That will let you know that the platform has been successfully connected. From there it should be pretty much the same process for each of your accounts.
Once your social media accounts are connected to your blog you will be able to share your posts on those platforms, just by toggling a check mark. When you share your posts, you will be given the option of which platforms to include. So if for some reason you want to share only to Facebook, you will have the option to untoggle all of the other platforms. But like I said before, using as many platforms that are available to you would be best.
Now, for sharing your blog posts, the most important tools to use to do this are in the page where you write a new post. Click on the “write” button or click on the “add” button next to “Blog Posts” in the Main Menu. Once you’ve clicked on the “write” button and added a post that you’d like to share, there is a list or menu of tools on the right-hand side of the page. In my opinion, these tools shouldn’t be used until you are finished writing about your cause. Because you will be including specific words (sometimes called tags) in your article that can be used to make your blog appear in search results on Google. So writing about your cause first and then including words from your blog post into the “tags” list on the side will allow your blog to be more searchable.
On the page where you are writing your post, there will be on the right-hand side a list of five options (or tools) that will help you to share and promote your blog. The first is “Status.” This is where you can control how and when you can publish your blog post. You can either post it right after you’re done or use the calendar to schedule when you’d like to have it automatically post. The next option is “Categories and Tags” and this is where you can create categories that fit your blog and create tags to use to keep your blog searchable. Click on the ‘add new category’ file folder. It will open up an option to write out categories that you’d like to use on your blog. For instance, if your blog involves discussing motherhood, one of the tags and categories you should add is “motherhood.” Then when you add that category you will see those categories appear in the list on the right-hand side. These categories will remain in your blog unless you remove them. So if you are adding categories that will fit future posts you won’t need to re-add categories. The next step is pretty self-explanatory, “Featured Image” is where you can add the image that will be featured on your blog. You can add photos from your computer to use in the featured image post. Just make sure you are allowed to use whatever photo you post because it could be considered copyright infringement. But once you add that featured image it will show up on your blog.
The most important tool here is “Sharing” which is next, and this is where you can toggle or check mark the boxes for each of the social media platforms to which you’d like to share your blog post. As you can see, I only have the one option in my example but when you have linked all your social media accounts, they will all show up there and you will be able to click or unclick to share in those platforms. You can also add a customized message to your post. For example, you could write something like, “Check out this awesome story from our recent blood drive!” in there and that would be the message that people see when they see the link to your blog on your social media platforms. So including a message in there would be a good way to invite people to come read your blog. This is where you can also add a share and like button to your blog, and though small, those are very important for getting your cause out into the world.
The last and final tool here is the “More Options” button and although the name of the tool is kind of vague this is an important step as well. This is where you can add what’s called a “slug” and this is basically the end of your web address. What it does is take your readers to a specific post. The slug is usually the title of your post. For instance, if you wrote an article on your blog about How to Cook Zucchini and your web address was healthyfood.org it would be the part at the end of that, behind the forward slash; healthyfood.org/how-to-cook-zucchini. Therefore, if you’d like you can either leave the slug as the title or create a different one.
Finally, the “More Options” tool also allows you to add an excerpt to your post when it is shared on the different platforms. I would recommend doing a part of your article or post that is intriguing and catches the reader’s attention. My rule of thumb is to share an excerpt that incorporates the feel or overall message of the article. Think of the excerpt as a tease or tiny taste of what your article contains. Like the small samples that Cold Stone gives out to try a flavor. Give them a taste of something good and intriguing and you’ll keep them wanting more. Trust me, that’s how I gain 5lbs every time I go to Cold Stone because I gotta get every flavor that I sample.
Congratulations! You have now made it to the end of the 4 step course to set up your blog and promote your cause! I hope that you were able to learn something from this course that will help your cause, if even in a small way. Once you are done setting things up, writing about your cause and sharing your blog, be sure to check out our other courses available that will help you to further promote your cause using Facebook, Twitter, and many other social media platforms. Good luck to you and your cause! May your blogging game be as good as the bloggers who have gone before you!