“Social media is not a media. The key is to listen, engage, and build relationships.” –David Alston
As social media use continues to consume every aspects of our lives, it should come as no surprise that people are starting to question as to whether or not there are any benefits that come from spending so much time glued to our devices, scrolling through news feeds. While many people argue that they spend too much time navigating through social media as a means to keep in touch with and connected to friends and family that do not live close by. Others use the far-reaching capabilities of social media to grow their business and reach a broader audience. Yet still, others spend copious amounts of time perusing through various profiles and accounts as a means to kill time, stay up to date with the latest gossip, or even to keep others updated on what is happening in their own lives. Regardless of the reasons why you choose to use the various social media platforms available, there are many who want to know if all this time spent online has any benefits? The simple answer is, “Yes”. There are many different benefits associated with social media use.
Because so many people spend extensive amounts of time on social media platforms, whether that time is spent exploring personal pages and profiles, or used to grow a business online; extensive research has been done to see how beneficial or detrimental copious amounts of time spent on social media can have on a person. As with most things in life, there are pros and cons associated with continual social media exposure. For a new, small business owners, social media is an affordable, easy and great way to achieve extensive reach to get their name and brand out there for consumers.
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