Pinterest: Step 2 Business Tutorial

An Intermediate Guide To Building your business using… 


WEEK TWO

 

As you build Pins for your business site, remember these important tips!

  1. Pick an eye-catching image        Use high-quality, vertical images that will stand out in people’s feeds. We recommend a 2:3 aspect ratio (ex: 1000 x 1500 pixels). Other ratios may cause your Pin to truncate, or may negatively impact performance.

     (don’t great jeans just catch your eye?!)

  1. Make your brand the focal point  

Put your product or service front and center. Avoid using abstract images or lifestyle imagery that doesn’t showcase your brand.   

  1. Give context

Your Pins should help people understand why your product or idea is the right fit for them. Pick images that show context and bring your topic to life. Clearly show how someone might use your product, try your project, etc.

  1. Include your logo

Put a logo on every Pin you make, but keep it subtle. Avoid the lower right corner, since that spot gets covered up by our product icons.   

  1. Add text overlay to tell a better story

Text overlay is the copy that goes on your Pin image. It makes your Pins stand out, adds context and enhances your message. Keep text concise so it’s easy for people to read on their phones.

Go for your goals

Use the tips above for every Pin you make, no matter the topic or goal. But when it comes to Pinterest Ads, there’s a few more things to keep in mind. Learn how to tailor your Pins for different marketing objectives with these handy guides.