Pinterest: Step 4 Business Tutorial

An Intermediate Guide To Building your business with

WEEK FOUR

 

Welcome to Week four, where we will be focusing on the use of Pinterest to help boost your Blog!  In the past three sessions, we set up a business account, went through how analytics work, and added Rich Pins! So, you’ve spent a lot of effort researching and writing an amazing blog post. You’ve published it on your website. Why aren’t you getting lots of readers?

Do you promote it well on Pinterest?

When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest is increasingly becoming a site where people go to read the articles of their choice. But, how do you do it?

Here are 9 methods to drive traffic from Pinterest to your blog.

1. Create a Blog Board

Create a Board on Pinterest specifically for your blog articles. This makes it easy for your Followers to find your blog posts, and even Follow your blog Board.

Make the title of your Pinterest blog Board the same as your blog page title. For example, if you’re an Etsy store, and you blog about crafts and DIY projects, name your Pinterest blog Board the same as your website blog name, such as “Crafts and DIY Blog”, or “My Etsy Blog”.

Naming your Pinterest board with keywords makes it more likely to show up in search engines too.

When you write a blog post, Pin it to your blog Board. Include:

  • A brief summary, or quote, from the article
  • A great image that represents your post
  • A link directly to your blog article  

Example:

If you have a lot of blog posts, break them down into easy to search categories, like prominent social media blogger, Kim Garst:

 

If someone is searching for information about “Pinterest for Business,” for example, Kim’s Board named “Pinterest for Business” is likely to show up:

2. Create Lifestyle Related Boards

You likely already have a number of Boards on your Business Pinterest Account. If not, you need to stop right now, and create Boards that resonate with both your business and your market. Pin it full of mixed content like products, household tips, lifestyle images and more, all revolving around your Board theme. Post related links back to your blog, too.

When you Pin blog articles this way, include:

  • A brief summary or quote from the article that relates to the theme of your Board
  • A great image that emotionally connects with your Board theme
  • A link directly to your blog article

 

Example:

Whole Foods is brilliant at driving traffic to their blog through Pinterest. They have 55 Boards related to recipes, health, beauty and family tips. Many of their recipe Boards, such as their “Who wants dinner?!” Board, are filled with Pins that link directly back to their recipe blog site.

 

Whole foods Pins images of recipe ideas with a brief description. Each recipe Pin includes the entire recipe on the Pinterest site, but also links to their recipe blog.

 

The Pad Thai Wraps Pin links to the specific post on the Whole Foods recipe blog:

3. Images, Images, Images

Pinterest is all about visuals. Yes, it may seem a bit counter-intuitive to provide great images when you want people to read. Great visuals, though, are the way to entice Pinners to click through to your blog post.

Think of Pinterest as a lusciously enjoyable glossy magazine. It is filled with appealing eye candy. To capture the attention of a reader from the site, your Pins need the visual appeal to stand out and invoke them to click through to your blog post.

 

 

4. Engage on Pinterest

Like any good social marketer, you need to engage with your Followers. This is true when you want to turn your Pinners into your blog readers, too. The more you engage with people on Pinterest, the more likely they’ll also want to connect with you on your blog, and other sites.

So how do you engage on Pinterest? There’s lots of ways to get to know your market better on Pinterest, and for your market to get to know you better too.

Here are a few tips to engage on Pinterest:

  • Pin good, original and relevant content
  • Pin often and consistently so your Pins get seen in your Followers’ feeds
  • Return the favour and follow your Followers
  • Check out your Followers’ Boards and Pins for good content ideas they like
  • Ask questions that are answered in your blog
  • RePin, like and comment on your Followers’ Pins, when you really think they’re great
  • RePin industry leaders, and other great content your Followers will like

Example:

Etsy rules in terms of engaging with their market on Pinterest. They have 90 Boards, and nearly 8,600 Pins. Their content is consistently user-friendly, with craft, recipe and DIY tips.

 

What really makes them stand out is how engaged they are with their customers. They even go so far as to create “Guest Pinner” Boards, to showcase the Pins, and products, of their Followers.

 

This kind of relationship building converts beyond their Pinterest page and drives traffic to their website and blog.

5. Make Your Blog Post Pins Easy to Find

Pins on Pinterest are indexed within the site, as well as search engines like Google. Make sure you are practicing good SEO techniques when posting your blog post Pins on the site.

6. Feature your Blog Writers

Generally speaking, the more your Pinterest Followers know about you, the better the relationships you’ll have. This works if you want to develop better traffic to your blog too. Let your Followers get to know the faces behind the articles. Make a fun, personable Pinboard that showcases your blog writers.

7. Include a “Pin it” Button on Your Blog

When your blog articles are shared by your readers, your readers’ friends and Followers are more likely to read it too.  It’s kind of like word of mouth marketing for your blog.

To get this, make sure you have a “Pin it” button on all of your blog posts. Make it easy for your Pinning readers to share it on the site they love most.

                                                 

 

A “Pin it” button is simple to set up. Go to the “ Pin it” Button site on Pinterest, and complete the information. Choose the Pin it image you want, submit your URL, paste your image file, and build it. Paste the code for the “Pin it” widget onto your website.

According to Pinterest, the “Pin it” buttons can create a massive increase in referral traffic back to your site. Allrecipes.com, for example, added the Pin It button, and in just three months, people Pinned their recipes over 50,000 times, resulting in 139 million views on Pinterest.

Here’s an example from prominent social media marketer Heidi Cohen. She has “Pin it” buttons for her images, embedded on her blog posts:

 

 

When a blog reader clicks the “Pin it” button on the top right-hand side, they create a Pin on their own Pinterest site. The Pin will then show up in the readers’ Pinterest Pins – and their Follower’s home page.