The Power of Social Media and Your Cause

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There’s nothing quite like the advertising ability that lies right in front of you on all forms of social media. If you really want to get your voice and your cause heard, social media is a beautiful way to get that done. Plus, the options to do so are endless. There were 3.8 billion people in 2017 that used the internet. That number has only gotten higher. Social media gains 840 new users every single minute. On Facebook there are 1.32 billion active members every single day. That content revenue is so large, it’s hard to wrap your mind around it. However, large is what you want. You have the potential to be sharing your cause with over 3 billion people. 

Now, don’t get me wrong. Building that revenue and getting those 3 billion people to view your specific post isn’t as easy as you might think. In an odd turn of events, you must learn how to use social media to your advantage. Weird concept, but it’s true. Understanding what message you’re trying to send out and how it’ll be received in a way that makes people want to help you is a big deal. Your goal is for people to either like it, share it, or simply make a comment on it. Anytime anyone interacts with your post, it increases the likelihood of someone else interacting with it. The only catch is, that interaction must be more than a passing glance.

There are a lot of ways to get someone to interact with your post, but one of the most important ones is if it contains a wow factor. Can you really see the story behind it? Is it truly authentic and can people feel how much it means to you? People are wired into wanting to help those in need. It’s almost like they can feel for you. Stepping back and thinking if this cause would influence yourself if it weren’t yours is a hard step, but necessary when it comes to social media. The reason for this is that the average person spends about 2-5 seconds looking at your post before deciding to move on or continue engagement. So, you really have to make your post something good for people to stick around.

On Instagram posts tagged with another user or at a location are viewed significantly higher than any other post. Any sort of visual content is 40 times more likely to be viewed than any other kind of content. There’s also this incredibly funny thing about when to post. Timing truly matters, and all social media sites are different. For Twitter it’s all about making your post stand out, which means lunchtime is the best time to post. It’s the second in the day that people might browse what’s there, but not post anything for themselves. For Pinterest, the primetime is a Saturday morning. For Facebook, try to shoot for a Thursday or a Friday between 1 and 4pm. Suddenly, social media is starting to sound like a job isn’t it? Just keep in mind all the positive outcomes for your cause.

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When it comes to actually posting, any added extra is extremely beneficial to you. Add a link, create a hashtag, tag a location or a person. Basically, anytime someone can click on something that’s on your post and be directed elsewhere is what makes your post good. It gives whoever is looking for something to do and to affiliate your post with. Also, keep your posting consistent and versatile. Your cause can be the same, but always have something new to say about it. Creativity is fully encouraged in these spaces as long as it stays true to you and provides a message that others want to invest in. This one might bother some people, but like your own post. I swear, it really helps.

Social media can be a vastly confusing world that fosters both highs and lows. In this new age, it has created so many opportunities that have never been there before. So, taking action and letting this start to benefit you as well isn’t anything to be ashamed of. Millions of people are waiting to interact with new information. Building this strong foundation of people that you may not even know in real life can really help you achieve what you need for yourself. Social media is there to benefit you, not hinder you.

Author: Shylee Wheeler


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