SUMMARY OF THE COURSE
Setting Up Your YouTube Channel
The purpose of this course is to help you master the necessary skills and knowledge needed to create your YouTube channel and establish your online digital presence within this platform. The material covered in this course is best suited for users with little to no knowledge of or past experience with YouTube. The content of this course is divided into four modules and will be distributed over four consecutive weeks. Over the next four weeks, you will become familiar with setting up your YouTube channel, finding your niche, understanding different types of YouTube videos, and starting to make and post content. Once you master these four areas, you will be able to leverage your YouTube channel and better promote your A Good Cause campaign.
This week’s session will focus on setting up your YouTube channel. The Learning Objectives are as follows:
-The Benefits of Using YouTube
-Creating Your YouTube Channel
-Managing Your Channel
-Implement What You’ve Learned
-What To Expect
THE BENEFITS OF USING YOUTUBE
YouTube is a great social media platform to dedicate your time and efforts to. The possibilities of storytelling through video are endless and YouTube is a great place to host your videos. YouTube’s platform comes with amazing benefits like being widely popular, attracting a dedicated audience and being very SEO friendly. As video consumption continues to increase, more active users join YouTube and longer periods of watch time are spent on the platform. As you plan your marketing strategy for your fundraising campaign, be sure to consider including YouTube in your marketing efforts.
Longer Watch Time
Of its 1.5 billion active monthly users, these individuals spend more than an hour watching YouTube each day (and that’s just from their mobile devices). This means that when users come to the YouTube platform, they plan to be there for a long amount of time. By choosing to focus your campaign marketing efforts on YouTube, your content can dedicate a lot of time to educating viewers about your cause and giving them more in-depth details about your campaign.
Increased Search Engine Optimization
Unlike other social media platforms, YouTube is a search engine. This makes it easier for individuals to find your content, even if you posted it a long time ago. Even better, YouTube is the second largest search engine (with Google being the first). This means that when seeking new information, a lot of individuals go directly to YouTube to find their answers, making it even more important for your content to be there waiting. With Google as a parent company, YouTube videos also have higher rankings within Google searches. With high rankings on the world’s most used search engine, this optimization makes posting content on YouTube a valuable way to market your cause.
In general, the overall trend for video on social platforms is growing in popularity at an exploding rate. Nearly three-fourths of all online traffic is spent watching videos. Additionally, more than 500 million hours of video is watched on YouTube daily. During prime time hours in the US, more 18-49 year olds visit YouTube for entertainment than any other tv network. Although it may feel like YouTube is a crowded place for content creators, because there are so many users on YouTube there are plenty of audiences you can reach with your content. Additionally, it is expected that in the next two years, 3-5 billion new users will be coming online, further ensuring that there is plenty of room for you to grow on YouTube.
With video (specifically video on YouTube) being so popular among social media users, dedicating your campaign promotion efforts to create a library of high quality videos on your own YouTube channel would be time well spent. These videos can be behind-the-scenes footage of your volunteer efforts, interviews with prominent people who have helped your cause, or even simple videos of you explaining why your cause is so important.
CREATING YOUR YOUTUBE CHANNEL
Setting Up Your Account
Setting up your YouTube channel is very easy. Because YouTube’s parent company is Google, you are required to have a gmail account in order to have a YouTube account. Good news, though: if you already have gmail account, you already have a YouTube account.
All you have to do is sign in to YouTube with your gmail login credentials. Then click on your profile picture followed by clicking My Channel. You will then be prompted to create a new channel.
Optimizing Your Channel
Once you have created your YouTube channel, there are several additional steps you can take to set your channel up for success. Below are just a few ways you can give your channel a competitive advantage.
Profile Photo: First, be sure that you have a profile photo. Your profile photo is quite literally the face of your YouTube channel, so make sure it’s professional and that it matches the theme of your channel.
Channel Art: Additionally, you can upload channel art that will be placed at the top of your channel page. Again, this photo should be professional and match the theme of your channel.
Channel Trailer: At the top of your YouTube channel you can feature a video. This video will automatically play whenever someone visits your channel page. You also have the option to feature a video for users who are subscribed to your channel and a different one for users who are not subscribed. For individuals who already subscribe to your channel, you’ll most likely want to feature your most recent upload. For those who aren’t subscribed to your channel, you’ll want to feature a video that reflects the content of your channel and inspires users to subscribe.
Channel Description: Your channel description allows you to explain to users what your channel is about. It can include links to your website or fundraising campaign. Here you can also share your contact information if you would like your audience to be able to reach you.
MANAGING YOUR CHANNEL
There are plenty of things to keep track of when it comes to your YouTube channel. Fortunately, YouTube has a place where you can manage all the different elements of your channel at one time. On desktop, this place is called Creator Studio. On mobile, it’s a separate app called YouTube Studio. Both managing systems are fairly similar and we will discuss their features below.
Dashboard: Your dashboard is the first screen that pops up when you log in (for both the app and the site on desktop). It provides some general insights such as your recent uploads, comments, and channel analytics. Your dashboard is also where you will see any notifications from YouTube.
Video Manager: This feature allows you to make edits to one or multiple videos at the same time. You can also organize your channel into sections and playlists here.
Community: Here you will be able to interact and engage with your audience. You can respond to comments, answer direct messages, or view your subscriber list (once you have 1000 subscribers).
Channel: Here you will be able to edit certain settings for your channel. These settings include monetization, enabling live streaming or establishing upload defaults.
Analytics: By accessing your analytics, you will be able to find data and stats reporting on the performance of your channel.
Audio: Here you will be able to access YouTube’s Audio Library. You can find and download songs and sound effects to add to your videos.
IMPLEMENT WHAT YOU’VE LEARNED
Now that you know how to create an account and understand some of the basics about YouTube, it’s time for you to get started. This week your assignment is to:
- set up your YouTube channel and;
- start exploring Creator Studios (on desktop) or YouTube Studio (on mobile).
WHAT TO EXPECT
Looking forward, the upcoming modules for this course will teach you how to find your niche, give you a rundown of different video styles, and show you how to start making and posting content.