SUMMARY OF THE COURSE
The purpose of this course is to help you master the necessary skills and knowledge needed to create your YouTube channel and establish your online digital presence within this platform. The material covered in this course is best suited for users with little to no knowledge of or past experience with YouTube. The content of this course is divided into four modules and distributed over four consecutive weeks. Once you complete all four modules, you will be able to leverage your YouTube channel and better promote your A Good Cause campaign.
Over the last two weeks you learned how to set up your YouTube account and how to establish your niche. This week we will explore the different types of YouTube content and decide which style is best for you.
The learning objectives are as follows:
-How To Pick A Category
-Implement What You’ve Learned
-What to Expect
There are so many types of videos you can post on YouTube. Each style has its own set of strengths that help you tell your story. This week’s session will focus on understanding the different types of content on YouTube and filming techniques. Below is a list of a few basic video styles and a description of each.
Vlog: This filming style is very fluid where (almost) anything goes. Vlogs document a person’s everyday happenings, thoughts, opinions, and interests. Vlogs are a great way to provide behind-the-scenes footage and stories of your personal life or organization. Vlogs can also cover a wide variety of topics, such as travel, lifestyle, daily routines, sports, career, volunteer work, hobbies, and more.
Documentary: A documentary is a nonfiction, informational film that focuses on a period of time, an event, or a single individual or group. The filming and editing style can be very similar to vlogs, however, the main goal of these videos is to persuade the audience to accept a new point of view or belief. These videos often bring in experts and industry leaders to provide more insight and credibility.
Tutorial: A tutorial (also known as a DIY or How To) teaches your audience how to do something. Examples include how to make a holiday dessert, how to change a flat tire, how to do your make up for New Years Eve, or how to file your taxes. Tutorials should provide a lot details and clarity to make it easier for viewers to replicate your steps.
Journalism: Journalism videos are centered on reporting the latest news and breakthroughs, whether it is a political election, a natural disaster, new tech announcements or the latest YouTube drama. These videos also bring in experts and industry leaders, but can dedicate an entire video to talking with one individual. Journalism videos should be well researched and strive to provide the most accurate information as possible.
Unboxing/Reviews: These videos are focused on new and trendy products. Unboxing videos record the entire process of removing products from their original packaging. These videos can also include reviews of the product once unboxed, providing the audience with important details and helpful feedback about the product and its features. Unboxing and Review videos tend to satisfy the viewer’s curiosity and help them to make a more informed purchase decision.
Gaming: Gaming videos require you to record yourself and your screen as you play a video game. This video also allows spectators to watch you playing your game live and in real time for fun or competition. In addition to their video game skills, gamers tend to have an interesting personality that draws viewers in as they play.
Comedy/Skit: These videos can include a variety of content, from stand-up and skits to fails and pranks. Stand-up comedy can have a similar filming and editing style as a vlog where skits can have a more traditional filming style similar to what you’d find on tv. Fail compilations are often curated from a lot of different people while pranks focus on playing jokes on friends, family, or complete strangers.
Live: A live YouTube video allows viewers to tune in and interact with you directly. Live videos can record concerts, rallies, product launches, service projects, new experiences, sports, conferences, and more. Even though all your subscribers may not be able to be present at events, they can still watch and participate digitally. Most importantly, live videos will be saved to your channel for other users to view later, including even more people in your event.
Music: Videos landing in this category can range from the traditional music video you’d find on MTV to covers, lyric videos, dance routines, mashups, and more. Music is such a big part of YouTube that it even has its own app: YouTube Music.
How To Pick A Category
Last week’s module helped you clarify what topics you want your videos to address and who your audience is. Now that you have explored a variety of video styles that are popular on YouTube, it’s time for you to decide which video category is the best fit for you.
What are your strengths? If you’re a strong interviewer always asking the tough questions, than a journalism or documentary video may work best for you. If you enjoy exploring new products and testing their limits (ie: dropping them from two-story windows, holding them under water, cutting them open) then an Unboxing/Review video may be the way to go.
What are your resources? What is available to you now? If you have access to all the latest tech gear before it comes out (whether you know people who can distribute products to you or you have early access to products through work), this is a valuable resource for Unboxing and Review videos. If you travel a lot for work, vlogging your trips could be really successful.
What are your goals? Maybe you want to become a famous singer one day. If so, music videos (whether covers or your own compositions) will help you brand yourself as a singer. Maybe you want to start a movement about a topic you’re passionate about. A documentary or journalism video can be the best format for your ideas.
Implement What You’ve Learned
Now that you have a better idea of different types of YouTube videos, your assignment this week is to pick a style for your channel and try it out.
What to Expect
Our next module will provide you with some great tips on how to get started making and posting your videos.