Start Making and Posting Videos
SUMMARY OF THE COURSE
The purpose of this course is to help you master the necessary skills and knowledge needed to create your YouTube channel and establish your online digital presence within this platform. The material covered in this course is best suited for users with little to no knowledge of or past experience with YouTube. The content of this course is divided into four modules and distributed over four consecutive weeks. Once you complete all four modules, you will be able to leverage your YouTube channel and better promote your A Good Cause campaign.
So far you have learned how to set up your YouTube channel, establish a niche, and pick a video style that’s best for you. This week’s module will provide some helpful insight on how to get started making and posting your videos.
Although producing YouTube videos is a creative endeavor, the process of executing your projects successfully requires a lot of structure and organization. However, creative individuals often find themselves lacking in their time and project management skills, making the execution of their ideas more difficult. In his book, Making Ideas Happen, Scott Belsky explains that “your approach to productivity largely determines your creative output.” This week’s session will focus on different ways you can organize and structure your production process. Incorporating these structural elements in your creative process will provide the right support and momentum for your video projects.
The Learning Objectives are as follows:
-Schedule Your Content
-Connect Your Videos
-Add Video Elements
-Implement What You Learned
Schedule Your Content
Establishing a schedule for your content creation process is the first step to having a successful YouTube channel. Ideas can’t happen without organization. Planning out your filming and posting schedules benefits both you and your audience. It keeps you on track and helps your audience anticipate when a new video will be uploaded to your channel.
Film Multiple Videos at Once: One way to help you stay consistent with your posting schedule is to film multiple videos in one setting. Dedicating an entire day to making your videos will help you maintain momentum from one video production process to the next. This method also helps you build a library of completed videos. Having this library of videos will help you keep to your posting schedule when unexpected events and problems arise that may throw off your calendar.
Establish A Posting Schedule: Being consistent with how often you post helps to keep your audience engaged. If they know that you consistently post every Tuesday and Thursday, your audience can anticipate an upload and make your videos part of their weekly schedule.
Connect Your Videos
Once you’ve got scheduling figured out, it’s important that you find a way to connect all your videos together.
Creating a Series: YouTube guru, Sean Cannell, suggests that instead of looking at your channel as a bunch of individual YouTube videos, think of it as a series in which all your videos connect. As you plan what videos to make, brainstorm video ideas that correspond with each other.
There are several reasons why creating a series can help boost your views. First, planning your videos this way keeps you in your niche and provides your audience with consistent content. When your audience always knows what to expect they can rally behind you. Creating a series also helps play into YouTube’s algorithm and increases your views. YouTube’s platform has an “Up Next” column where they provide a viewer with a list of suggested videos. While there are several factors that decide what videos make it into the “Up Next” column, designing your videos to correspond with each other will make them more likely to be suggested to individuals currently watching one of your videos.
Include Calls to Actions: Because you are creating videos that correlate with each other, you can include a call to action or shout out at then end of one video inviting your viewers to click on another one of your videos. For example, let’s say you post a video teaching your audience how to cook a Thanksgiving turkey. At the end of that video you can say, “If you’d like to know how to make a pumpkin pie, check out my tutorial listed in the description below.” Because your viewers are watching how to make a turkey, it is likely they would also be interested in making pumpkin pie (given that both items are traditionally at a Thanksgiving dinner). This shoutout at the end of your videos will help boost your views as you keep redirecting your audience to videos on your channel.
Add Video Elements
Similar to a show you might watch on traditional television, there are several elements to add to your video that can help make your videos look more professional and provide more structure for you to work with.
Title: Remember, YouTube is the second largest search engine, so when coming up with a title, make sure it’s SEO friendly. Keep your title concise and to the point. It should give the viewer a clear idea of what your video is about. For example, a title that says, “This was awesome” is not specific enough and will likely not show up in someone’s search. It also won’t help your viewers know what your video is about, making them less likely to click on it. However, if your title is something like, “Skydiving in Dubai,” your video is more likely to show up in searches and users are more likely to click on it because they know what the video is about.
Thumbnail: A thumbnail is essentially the cover photo for your video. When users are browsing through videos to watch, your thumbnail needs to be enticing enough to catch their attention. Pick a thumbnail that is a picture of your most exciting moment in your video. It is also helpful to include a few words on your thumbnail that compliment your title. For example, if your title is “Skydiving in Dubai,” your thumbnail can be a picture of you skydiving with a few words like, “I cried” or “My biggest fear” written on the picture.
Description: Each video allows you to write a description explaining what your video is about. You can also use this section to include links to your website or other videos you’ve created. For our Dubai example, a brief description of this video could say, “This week we traveled to Dubai and went skydiving. Shout out to SkyAir for this amazing experience and opportunity to skydive. To see last week’s adventure of us flying over the Grand Canyon, click the link below.”
Title Screen: Whether it’s the name of your channel, the product you’re reviewing or the number vlog you are on, including a title screen can help keep current viewers up to date and help new viewers anticipate what to expect. It can be as simple as text on a photo or text over your video. Either way, including a title is helpful for viewers.
Video Background: If your videos will have a more static approach, what will be happening in the background as you talk to your camera? Will you always be sitting in your office as you report on the latest tech news? Will you film your most recent dating advice as you walk to class? Do you recap your week exploring a new city while in a hotel room or waiting at the airport? As we mentioned above, consistency is key, so decide the basic format for your videos before you start filming.
Theme Song: Maybe you have a quick jingle at the beginning (or end if you prefer) that plays in all of your videos. This can correspond with your title screen and create some consistency between videos.
End Card: Here you can add anything extra you want to at the end of the video. Some examples include: more of your videos to watch, bloopers, announcements, shoutouts, and more.
Collaboration: Working with other YouTubers is a great way to add exposure to your channel. The person you collaborate with will bring their own audience to your video, giving you more exposure, and help provide value to your videos.
Implement What You Learned
For this week’s assignment you need to block out a day to record several videos, establish a posting schedule, plan a few videos that correlate with each other, and brainstorm what video elements you want.
You have completed our four week YouTube Course.